BlueFactoryevents with Italian Design Group and PepsiCo Design & Innovation Center created an immersive experience to host an exclusive party at the UEFA European Champions League finals at the San Siro stadium in Milan on May 28th. The exhibition exuded excitement and interactive experiences with PepsiCo's brands Gatorade, Lay's and Pepsi (Uefa sponsors) with live cooking, customized sports bottle, digital activation, Kola Bar and Dj September
A pre & after match party on the day of the Champions League was exciting and happening event for all.
The UEFA Village was a big party to entertain all the guests before and after the Champions League final match. All the UEFA Champions BFE and sponsors were there too to support them, like what we do for Heineken graphic production.
PepsiCo hosted a private party to Welcome their guest from the PepsiCo family in Milan to attend the UEFA Champions League Final at the Meazza Stadium and for upcoming events to come. The event took place in Gessie Showroom in Via Manzoni on 27th May 2016, where the location was reshaped on PepsiCo brand, with internships and performances to celebrate Pepsi, Lay's and Gatorade sponsorship for UEFA.
