UBI Digital Innovation

PepsiCo – The Consumer Goods Forum 2016

BFE supported in design and production, PepsiCo participated at The Consumer Goods Forum to promote sustainable and Healthy living with Hello Goodness, Solar Cart and Pepsi Max. The event was held on 6 ^th -8 ^th October in London.

UEFA Village - S.Siro Stadium

BlueFactoryevents with Italian Design Group and PepsiCo Design & Innovation Center created an immersive experience to host an exclusive party at the UEFA European Champions League finals at the San Siro stadium in Milan on May 28th. The exhibition exuded excitement and interactive experiences with PepsiCo's brands Gatorade, Lay's and Pepsi (Uefa sponsors) with live cooking, customized sports bottle, digital activation, Kola Bar and Dj September
A pre & after match party on the day of the Champions League was exciting and happening event for all.

UEFA Village - S.Siro Stadium - Heineken

The UEFA Village was a big party to entertain all the guests before and after the Champions League final match. All the UEFA Champions BFE and sponsors were there too to support them, like what we do for Heineken graphic production.

PepsiCo - UCL Welcome party

PepsiCo hosted a private party to Welcome their guest from the PepsiCo family in Milan to attend the UEFA Champions League Final at the Meazza Stadium and for upcoming events to come. The event took place in Gessie Showroom in Via Manzoni on 27th May 2016, where the location was reshaped on PepsiCo brand, with internships and performances to celebrate Pepsi, Lay's and Gatorade sponsorship for UEFA.

QEEBOO & PepsiCo Party

During the Milan Design Week BFE is Involved in a lot of project. One of this is the exciting QEEBOO launching party organized with PepsiCo Mix It Up at Giovannoni Showroom.
The new Qeeboo Rabbits, DJ sets and Pepsi make this evening Became a glorious event!

MIX IT UP 2016 - PepsiCo at Milan Design Week

PepsiCo returned to Milan Design Week in 2016 with "MIX IT UP" at Superstudio 13, Via Forcella - Milan, to show how good collaborations and innovative design can change the future.

Bluefactoryevent's collaboration with PepsiCo helped showcase the impressive creativity of designers like Fabio Novembre, Benjamin Hubert, Karim Rashid etc. 

The "Mix It Up" plan, showcased Design PepsiCo's recent innovations across its portfolio of leading brand snacks, beverages and nutrition products.

F! ZZ Bar, the centerpiece of "Mix It Up," offered an exciting variety of bespoke beverages Throughout the day and night for curious and thirsty visitors and an opportunity to engage with PepsiCo's successful Year of the Monkey marketing campaign. 

It was truly scintillating to be part of this event. 

PepsiCo in Disneyland Paris

PepsiCo and Disneyland joined their forces with an exclusive agreement two years ago and they continuously look for a better way to take care of their consumers.
On 10 April 2016 they had a meeting in Paris to discuss next goals for this collaboration.