PepsiCo returned to Milan Design Week in 2016 with "MIX IT UP" at Superstudio 13, Via Forcella - Milan, to show how good collaborations and innovative design can change the future.
Bluefactoryevent's collaboration with PepsiCo helped showcase the impressive creativity of designers like Fabio Novembre, Benjamin Hubert, Karim Rashid etc.
The "Mix It Up" plan, showcased Design PepsiCo's recent innovations across its portfolio of leading brand snacks, beverages and nutrition products.
F! ZZ Bar, the centerpiece of "Mix It Up," offered an exciting variety of bespoke beverages Throughout the day and night for curious and thirsty visitors and an opportunity to engage with PepsiCo's successful Year of the Monkey marketing campaign.
It was truly scintillating to be part of this event.
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