QEEBOO & PepsiCo Party

During the Milan Design Week BFE is Involved in a lot of project. One of this is the exciting QEEBOO launching party organized with PepsiCo Mix It Up at Giovannoni Showroom.
The new Qeeboo Rabbits, DJ sets and Pepsi make this evening Became a glorious event!

MIX IT UP 2016 - PepsiCo at Milan Design Week

PepsiCo returned to Milan Design Week in 2016 with "MIX IT UP" at Superstudio 13, Via Forcella - Milan, to show how good collaborations and innovative design can change the future.

Bluefactoryevent's collaboration with PepsiCo helped showcase the impressive creativity of designers like Fabio Novembre, Benjamin Hubert, Karim Rashid etc. 

The "Mix It Up" plan, showcased Design PepsiCo's recent innovations across its portfolio of leading brand snacks, beverages and nutrition products.

F! ZZ Bar, the centerpiece of "Mix It Up," offered an exciting variety of bespoke beverages Throughout the day and night for curious and thirsty visitors and an opportunity to engage with PepsiCo's successful Year of the Monkey marketing campaign. 

It was truly scintillating to be part of this event. 

PepsiCo in Disneyland Paris

PepsiCo and Disneyland joined their forces with an exclusive agreement two years ago and they continuously look for a better way to take care of their consumers.
On 10 April 2016 they had a meeting in Paris to discuss next goals for this collaboration.